Ever since we came out with the new look for our race car in 2008 we have gotten lots of compliments. As much as we would like to lay claim to the origin of the design, we have to confess that it wasn’t a result of our genius. It was rather the collaboration of 12 different designers working over a 12 week period. That may sound a bit over the top and hard to believe but the truth of the matter is it’s true and its interesting story of how it all came together.
It started as an idea that Michael Guthrie, a fellow Porsche owner and friend of RAC, had been discussing with us. We had talked about designing a look for the race car that promoted RAC and at the same time looked very professional. Michael, a designer by profession, was more than willing to help us. Finally in December of 2007, we said let’s do it and with that he got started.
What we didn’t discuss was the fact that Michael also taught a design class at a local university and he got the idea to make this a real world project for his class. As the semester started, he introduced the idea and got an enthusiastic buy-in from his students…and off to work they went.
A few weeks into the semester, we got a call from Michael. He told us they were ready to present their ideas. So we came to their class one evening and met with them as they presented their concepts and their thoughts behind them. It was a fascinating evening and there wasn’t one bad design in the bunch. We were blown away by what they had come up with. Instead of a couple of designs that we thought might stand out, we were drowning in a sea of great choices.
We now had to make a decision, so we took the concepts and began getting as much feedback as we could…asking all of our friends and anyone we could grab, which ones they liked the best and why? Believe it or not, we got as many answers as there were choices, but through that feedback we were able to narrow our choice down and finally pick one….but the work was not done.
Once we had a concept, they then returned to the drawing board and put their own personal interpretations to the concept we had chosen. We were excited because we knew whatever we were going to get in the end was going to be great.
After a few weeks, we met again with the class so they could present their work for the final look. The work they had done was fabulous and we came away with another 12 great looks.

We settled on a main design and incorporated a couple of elements from two of the other designs we liked as well. We wanted to thank the class and had intended to bring the car by so everyone could see it up close, but it was unavailable due to some work that we were getting done for the next race. Instead, we had a picture enlarged and had all of the designers sign it as a memento of the great work they did.
We want to thank Michael for leading this project and for making this project a success and his students for the great work they did.
